We know it's important, when evaluating a business opportunity, to verify the market demand for your product or service. The 'fast casual' category of the industry has reported strong growth over the last decade - in fact, it represents the majority of the industry's growth, driven by consumer demand. Customers are looking for better quality food choices, without sacrificing convenience.
In 2019 Trendsource Fast Casual Food Service report, 63.9% of respondents believed fast casual is generally healthier than fast food, and 62.5% said they'd pay up to 25% more for the quality improvement, and better customer experience.
When asked why they would try a new fast casual option, 29.2% said they wanted food that 'feels authentic', and 23.6% said they wanted elevated versions' of familiar foods.
Even more important for our owners, the reasons stated for return visits: 68.2% food quality, and 47.9% customer experience. As you'll see, those are two key areas we focus on to support your success.